Getting started

Requirements

• System: macOS 13 (Ventura) or newer, Apple Silicon or Intel, or Windows 10/11 x64.
• Nothing else to install: the built-in browser and FFmpeg already come with the app.
• Internet to activate the license and to use the networks and cloud AI. Once the license is validated, the app works for up to 72 hours without internet.
• An AI: API key, Claude Code, Codex, Gemini CLI or Ollama. See Set up the AIs.
• App open at the time of scheduled posts (it can stay in the tray).

Install

macOS

1. Download AltoValeMidia-<version>-arm64.dmg (Apple Silicon) or the -x64.dmg (Intel) from Minha conta (My account), at altovaleia.com.
2. Open the .dmg and drag Alto Vale Mídia to Applications.
3. Open the app from Launchpad.

Warning on first launch (macOS). The app does not have an Apple signature yet, so macOS blocks the first launch. Close the warning, open Ajustes do Sistema › Privacidade e Segurança (System Settings › Privacy & Security), scroll to the Alto Vale Mídia warning and click Abrir mesmo assim (Open Anyway). Confirm with your password. You only need to do this once.

Windows

1. Download AltoValeMidia-Setup-<version>-x64.exe from Minha conta (My account).
2. Run it and follow the installer. It installs only for your user, without asking for an administrator.

Warning on first installation (Windows). The installer does not have a digital signature yet, so SmartScreen may show "O Windows protegeu o computador" (Windows protected your PC). Click Mais informações › Executar assim mesmo (More info › Run anyway).

Activate

On first launch, enter the AVIA-… key you received at purchase or click Entrar com minha conta (Sign in with my account) to use your altovaleia.com account (this also unlocks the free 3-day trial, on 1 computer). Then accept the terms of use. To move to another computer, use Configurações → Licença → Sair deste computador (Settings → License → Sign out of this computer), which frees the seat.

The app's key covers one brand. Each additional brand uses its own key; see Key per brand.

Guided setup

1. IA (AI): choose how Mídia will use AI. Whatever is already installed on the computer shows up as "detectado" (detected). See Set up the AIs.
2. Marca (Brand): enter the name and the website and click Preencher com IA (Fill in with AI). The AI reads the website and completes the segment, the audience and the networks, and suggests the Brand Kit (tone of voice, pillars, colors, fonts and logo). Review and continue.
3. Redes (Networks): click Entrar (Sign in) on each of the brand's networks. See Connect the networks.
4. Concorrentes (Competitors): the AI suggests real competitors based on the niche and the region; tick the ones that make sense and add others.
5. Plano (Plan): the AI builds the ideas for the next 2 weeks in the Calendário (Calendar). See Brands and Brand Kit and Calendar.

At the end, the main tour introduces the screens. It can be repeated in Tour guiado (Guided tour, at the bottom of the menu), and each screen has its own tour under the ? button next to the title.

The day-to-day path

1. Calendário (Calendar): plan the ideas, by hand or with the AI.
2. Estúdio (Studio): turn the idea into a carousel, video or article. See Studio and Video.
3. Publicar (Publish): the app fills in the network in a window and you check. See Publish and schedule.
4. Desempenho (Performance) and Growth: see what worked, compare with competitors and find out what to boost. See Competitors and Growth.

Several brands

The brand card, at the top of the menu, switches the current brand. Everything is per brand: network accounts, posts, metrics, recommendations and reports. To register another one, choose + Nova marca… (+ New brand…) on that card or use Nova marca (New brand) in Marcas (Brands).

Where the data lives

Everything stays on your computer: the encrypted database with brands, content and metrics, the Library files and the network sessions. API keys are stored encrypted separately: on the Mac, with a local app key that only your user can read; on Windows, with the system's data protection (DPAPI). To find the folder, use Configurações → Dados e backup → Abrir pasta de dados (Settings → Data and backup → Open data folder). Uninstalling the app does not delete the data.

Updates

New versions arrive on their own through the store and are installed when you close the app, with a copy of the database made first. See Automatic update.

Shortcuts