What it is for and how to use it
What Alto Vale Mídia does, what each screen delivers and the path in 7 steps.
Alto Vale Mídia brings the creation, publishing and analysis of social media content into a single app, with AI, for one or several brands. It runs on your computer and knows each brand: tone of voice, pillars, colors and the posts that got the most engagement.
Who it is for
- Small businesses that run their own social networks.
- Content creators who want to produce more and understand what engages.
- Social media managers and small agencies that serve several brands. Each brand uses its own key.
What it does
| Screen | What it is for |
|---|---|
| Visão geral (Overview) | 90-day numbers with the trend, the next 7 days, what engaged the most, pace × competitors, first steps and what needs you. |
| Assistente (Assistant) | Chat with the brand's data, writes content and suggests shortcuts to the right screen. Opens with ⌘J (Ctrl+J on Windows). |
| Calendário (Calendar) | The month with ideas and posts (drag to reschedule), a 2-week AI plan and the publishing queue. |
| Estúdio (Studio) | Carousels, posts, videos and articles with AI, review, export and publishing. |
| Biblioteca e modelos (Library & templates) | Arquivos (Files): upload files, search image banks, generate and edit with AI, crop and create video clips. Modelos (Templates): carousel and post with the brand's colors, fonts and logo. |
| Blog e site (Blog & site) | Articles on WordPress and Ghost, and a static site for the brand. |
| Desempenho (Performance) | Network metrics, collected by the app or imported from CSV. |
| Concorrentes (Competitors) | Public Instagram profiles side by side with the brand, with tips and Criar parecido (Create something similar). |
| Growth | Growth diagnosis, recommendations and what is worth boosting. |
| Marcas (Brands) | Registration, Brand Kit and each brand's key. |
| Todas as marcas (All brands) | A summary of all brands on a single screen. |
| Redes e contas (Networks & accounts) | Sign in to each network in a window inside the app. |
| Relatórios (Reports) | Reports in PDF, Markdown and HTML, and data export in CSV, XLSX and JSON. |
| IA (AI) | Providers, models, order of use and cost. |
| Configurações (Settings) | Theme, language, scheduling, Studio keys, backup, license and updates. |
How to use it, in 7 steps
- Install and activate. Download the installer from My account and activate the license. On first launch the system may warn about an unsigned app; see Getting started.
- Connect an AI. Claude Code, Codex, Gemini CLI, API key or Ollama. See Set up the AIs.
- Register the brand. With the website filled in, the AI completes the registration and suggests the Brand Kit. The app's key covers this first brand.
- Connect the networks. In Redes e contas (Networks & accounts), sign in to each network in the app window.
- Plan. In Calendário (Calendar), generate the 2-week plan or create ideas by hand.
- Create and publish. In Estúdio (Studio), turn the idea into content, review and publish. The app fills in the network and you are the one who clicks publish.
- Measure. In Desempenho (Performance), Concorrentes (Competitors) and Growth, see what worked and what to test next.
What you need to know
- The AI is yours. Mídia does not include AI credits: you use your own accounts, keys or Ollama. AI image, voice and video also use your key at each service, and IA → Uso e custo (AI → Usage and cost) shows text calls, tokens and estimated cost.
- Scheduling only works with the app open or in the tray and with the computer on. If the time passes while the app is closed, it warns you and asks what to do.
- Publishing through automation may go against the networks' terms and lead to account restrictions. That is why assisted mode is the default and automatic publishing comes turned off.
- Publishing recipes depend on the networks' pages. When a page changes, the step fails, nothing is published and the caption is ready to paste by hand.
- Only Instagram is read without AI. On the other networks, metrics come from reading the dashboards with AI or from a CSV exported by the network itself. Competitors are read only on Instagram.
- Language: the menu and the sign-in screen are in Portuguese, English and Spanish. The other screens, the tours and the guides are in Portuguese.
Shortcuts
| Shortcut | What it does |
|---|---|
| ⌘K / Ctrl+K | Opens the command palette |
| ⌘J / Ctrl+J | Opens the Assistant |
| ⌘, / Ctrl+, | Opens Settings |
⌘\ / Ctrl+\ | Collapses or opens the sidebar |
| F1 | Opens Help |
Screen in the app: /help · In the app, press F1 on this screen to open this guide.
Still have a question?
Talk to the Alto Vale IA team on WhatsApp. Tell us the app, the screen and what happened.